The Chief Executive Officer of international compression apparel brand SKINS from 1998 to 2019, he is now Chair and co-founder of eo, an Australian-based sports technology company utilising world-class sports scientists and engineers to help elite athletes redefine their limits. eo is developing a range of products designed to improve performance, accelerate recovery and adaptation, prevent injury, and aid rehabilitation.

Jaimie is also a prominent sports activist, initiating campaigns and speaking out against cheating, systemic corruption, and human rights abuses at the highest levels of several international sports including cycling, football and the Olympics. He has led campaigns against homophobia in sport, with SKINS helping to establish the inaugural ‘Rainbow Round of Sport’ in Australia in 2016.
He is a regular commentator, and contributor to public forums and conferences around the world, on the role sport can play in helping to change society for the better.