Felicity McVay

Felicity is recognised as being a pioneer in the digital content space, inspiring a new generation of creators to find and develop their voices. Throughout her career, Felicity has co-developed and launched numerous funding programs, including Skip Ahead, in partnership with Screen Australia, which is now in its 9th year and has delivered over $20m to content creators; Every Voice, in partnership with Screen Australia and New Zealand On Air in support of diverse storytelling; and Got A Minute? in partnership with Screen Producers Australia. Content series from these funding programs have collectively generated hundreds of millions of views.

“Time and energy are finite, especially your best energy, that energy you have for just a few hours a day when it’s easy to get into flow state and you have the ability to conjure magic. So be selective about who and what you give it to.”

Felicity’s love of storytelling started at entertainment juggernaut, FremantleMedia (now Fremantle), where she worked on iconic television shows including American Idol, The Price Is Right and Neighbours. At Fremantle in both Australia and the United States, Felicity was responsible for driving commercial outcomes and monetisation opportunities and secured an $80m deal with Disney to build the American Idol Experience theme park attraction in Florida.

Felicity commenced her career as a lawyer with international law firm Mallesons Stephen Jacques (now King & Wood Mallesons) where she worked in the telco division and M&A. Felicity holds degrees in Law (Hons 1st) and Arts.